Email warm-up is a strategy used by email marketers to improve their email deliverability rates. This strategy involves gradually increasing the volume of emails being sent to a new domain or IP address to build a positive reputation with ISPs (Internet Service Providers) and improve the chances of emails being delivered to the inbox. One of the most effective tools to facilitate this strategy is MailToaster. In this ultimate guide, we will explore what MailToaster is, how it works, and how to set up your account. We will also discuss why using MailToaster for email warm-up is beneficial and how to create warm-up campaigns.

What is MailToaster and how does it work?

MailToaster is an email marketing tool designed specifically for email warm-up. This tool allows you to gradually increase the volume of emails being sent to a new domain or IP address, thereby building a positive reputation with ISPs and improving deliverability rates. MailToaster works by sending emails to a list of predetermined addresses at a gradual pace, starting with a small number of emails per day and gradually increasing this number over time. This allows ISPs to recognize the sender as legitimate and trustworthy, and increases the likelihood of emails being delivered to the inbox.

One of the unique features of MailToaster is its ability to mimic human behavior. Unlike other email marketing tools, MailToaster sends emails at random intervals throughout the day, rather than all at once. This helps to further establish the sender as legitimate and trustworthy, and reduces the risk of being flagged as spam.

Setting up your MailToaster account

Setting up your MailToaster account is a straightforward process. First, you will need to create an account and choose a plan that suits your needs. Once you have created an account, you will be prompted to add your sending domain and configure your email warm-up settings.

To add your sending domain, you will need to verify ownership of the domain by adding a TXT record to your DNS (Domain Name System) settings. This process may vary depending on your domain registrar, but MailToaster provides detailed instructions for each registrar.

Once your domain has been verified, you can configure your email warm-up settings. This includes setting the number of emails to send per day, the number of warm-up days, and the percentage of emails to send to your warm-up list versus your main list. MailToaster provides recommended settings based on your sending volume and domain age, but you can also customize these settings to suit your specific needs.

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