1. Reporting gaps

When company wants a digital transformation, Top Digital Marketing Agencies in Hong Kong may often find some major gaps in their reporting and accumulation of critical metrics. Most of them use integrated analytics software like Google Analytics. But they don’t often make the most of it. And placing a tag is not enough, you need to configure them separately to your needs. In this way, you can easily track key metrics like conversions, cost analysis of the paid campaigns and many other analytics that are of value to your business.

2. Tag management

If you are a newbie, Google Tag Manager makes it really easy for the marketers to handle the tagging in the entire website as opposed to add or delete tags when the codebases are changed. Installation is a tag in itself which is placed by your developer and from there you can manage other subsequent tags by the means of tag management interface. Tag managers make the process much convenient and you may also need a bit of assistance in the implementation as it may get complex with dealing with conversions and many triggers.